Data-driven artist scouting around the globe
By Boldheart
Client
GEMA
Project Description
ClientGEMA (Gesellschaft für musikalische Aufführungs- und mechanische Vervielfältigungsrechte) is a German performance rights organization responsible for managing and enforcing copyright and related rights of musical works. Established in 1947, GEMA represents over 80,000 composers, lyricists, and music publishers worldwide. In 2022, the company’s revenues totaled EUR 1.178 billion.ChallengeGlobal social media, music and video platforms such as Instagram, Spotify and YouTube have given niche artists the chance to be heard by millions of people, and have made some of them stars practically overnight. The challenge for performance and music rights organizations such as GEMA is to identify and sign these young talents before they make it big - and before other eager competitors take them on. But how do you scout millions of niche artists and identify the most promising newcomers without having to dedicate endless resources? This is the challenge GEMA approached Boldheart with, asking us to develop a data-driven platform for music labels, scouts and producers to explore, communicate with and manage suitable music artists - in only two months.SolutionMVP Scoping: GEMA and Boldheart refined feature ideas and scope in a workshop, prioritizing core features and setting up a 6-sprint development plan.UI/UX Design & MVP Development: Boldheart designed, tested, and integrated the platform for an excellent user experience, while simultaneously working on the backend integration.Go-To-Market Strategy: Boldheart prepared the launch, established KPIs, and captured users before the Reeperbahn festival. The platform gained X-thousand subscribers and streamlined artist scouting for GEMA.User Testing & Scaling: Boldheart continued supporting GEMA with user testing and MVP optimization. We’re now exploring scaling and a potential standalone venture for ArtistMatch.
ClientGEMA (Gesellschaft für musikalische Aufführungs- und mechanische Vervielfältigungsrechte) is a German performance rights organization responsible for managing and enforcing copyright and related rights of musical works. Established in 1947, GEMA represents over 80,000 composers, lyricists, and music publishers worldwide. In 2022, the company’s revenues totaled EUR 1.178 billion.ChallengeGlobal social media, music and video platforms such as Instagram, Spotify and YouTube have given niche artists the chance to be heard by millions of people, and have made some of them stars practically overnight. The challenge for performance and music rights organizations such as GEMA is to identify and sign these young talents before they make it big - and before other eager competitors take them on. But how do you scout millions of niche artists and identify the most promising newcomers without having to dedicate endless resources? This is the challenge GEMA approached Boldheart with, asking us to develop a data-driven platform for music labels, scouts and producers to explore, communicate with and manage suitable music artists - in only two months.SolutionMVP Scoping: GEMA and Boldheart refined feature ideas and scope in a workshop, prioritizing core features and setting up a 6-sprint development plan.UI/UX Design & MVP Development: Boldheart designed, tested, and integrated the platform for an excellent user experience, while simultaneously working on the backend integration.Go-To-Market Strategy: Boldheart prepared the launch, established KPIs, and captured users before the Reeperbahn festival. The platform gained X-thousand subscribers and streamlined artist scouting for GEMA.User Testing & Scaling: Boldheart continued supporting GEMA with user testing and MVP optimization. We’re now exploring scaling and a potential standalone venture for ArtistMatch.
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