Gemini
By Big Human
Client
Services
Project Description
For many years, Bitcoin exchanges operated in the dark corners of the web, perceived as controversial, risky, and amateur. But to many, those same exchanges also represented the future of money. In 2015, the founders of New York’s first Bitcoin exchange, the Winklevoss twins, took a different approach. They embraced regulation and made their exchange a fully compliant and registered enterprise, holding the highest levels of both capital reserves and compliance to banking standards.Our challenge was to balance the excitement that new technology holds with the reliability and security of traditional investment vehicles. And it was from this desire for balance that the Gemini brand was born.
For many years, Bitcoin exchanges operated in the dark corners of the web, perceived as controversial, risky, and amateur. But to many, those same exchanges also represented the future of money. In 2015, the founders of New York’s first Bitcoin exchange, the Winklevoss twins, took a different approach. They embraced regulation and made their exchange a fully compliant and registered enterprise, holding the highest levels of both capital reserves and compliance to banking standards.Our challenge was to balance the excitement that new technology holds with the reliability and security of traditional investment vehicles. And it was from this desire for balance that the Gemini brand was born.
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