3D elements, scenes, and characters can easily capture users’ attention, increase click-through rate (CTR), and improve the return on ad spend (ROAS). AppAgent’s in-house creative team has used its 3D capabilities for mobile games such as Warhammer 40.000: Tacticus, Clash of Clans, Friends & Dragons, and Happy Color.

Performance-driven original creatives is what we continue to deliver each and every day, and that’s what our passion is. Watch our creative showreel.

BRIEF Babbel, one of the world’s leading language learning mobile apps, approached AppAgent to run a holistic audit with a focus on ASO. AppAgent’s task was to identify performance drivers and areas where Babbel should invest its resources in order to deliver the highest return on investment.SOLUTIONAppAgent’s interdisciplinary team reviewed 18 months of organic and paid traffic data, 10+ internal studies, dozens of A/B tests and thousands of keywords in just four weeks. Based on that incredible in depth analysis we identified four opportunities that helped Babbel achieve 20% more daily installs and an 18% drop in CPI. These opportunities are paid: user acquisition, portfolio consolidation, conversion rate optimization and Apple Search Ads.OUTCOMEOne of the breakthroughs for Babbel was the change of the company mindset towards the app stores. The audit also helped team members develop a better understanding of the relationship between paid and organic traffic. “AppAgent helped us to align organic and paid UA teams, set a performance-driven mindset when it comes to design and copywriting teams as well as consolidate the portfolio of apps to be more effective.”  Giulia Pacioni, Senior ASO/SEO Manager More case studies: https://appagent.com/case-studies