WideFoc.us managed organic and paid social media for a window treatments company with 30+ locations nationwide. A national window treatment brand came to WideFoc.us with a combination of challenges — their corporate social media was underperforming, their franchise owners were all over the map when it came to managing channels, and their team didn’t have the internal resources to wrangle both their centralized and distributed online presence. Following an audit and discovery process to dig into the complexity of the company’s structure, key audiences, overall goals, and individual locations’ accounts, WideFoc.us returned with a plan to overhaul the brand’s organic and paid social media strategy and support franchise owners who insisted on maintaining a regional Facebook and Instagram presence. Working with the CMO, we created a tiered structure where owners could opt in to have their accounts updated with corporate and localized posts each week — all supported by paid social campaigns to bring more customers to regional websites and stores.

For more than a decade, WideFoc.us has managed the social media presence for major homebuilders as part of master-planned communities. The goal is to engage potential buyers by generating a sense-of-place and helping them aspire to the community’s lifestyle and aesthetic.Organic content and real-time monitoring creates a consistent and compelling presence on channels, and paid campaigns increase visibility and reach, improve the fan base, and drive huge amounts of qualified website traffic to builder sites, interest lists, and quick-move-in pages.WideFoc.us campaigns consistently out-perform other paid strategies on a cost-per-click and budgetary basis, driving buyers with real intent to model home tours and lead form-fills.