We teamed up with Airtable to create a set of five product tour videos that could also serve as templates for their team to use in future projects. The direction was based on UI abstraction and the use of colours for a modern and fresh outcome. When working with a complex & powerful platform such as Airtable prioritisation is key to ensure the features can be communicated throughout the video and viewers had time to focus on each one. Airtable has a wide colour palette, we leveraged these throughout the video keeping it modern and fresh whilst taking care not to overuse these colours. To achieve this we kept the UI and backgrounds minimal and utilised pops of colour throughout. Research was key when approaching a project for such a bespoke company. We reviewed previous brand videos and assets, as well as current brand guidelines to ensure the video remained bespoke, engaging and yet closely branded. Read more - https://vidico.com/case-studies/airtable-tutorial/

We teamed up with Aussie-eyewear brand Bailey Nelson to develop their first defining brand statement using a delightfully colourful video. The brand campaign obtained 40% increase in branded search with Youtube describing the result as ‘best-in-class’. Bailey Nelson is on a mission to bring joy to eye care by keeping quality high and prices low so their customers can turn a prescription into a celebration. They wanted to get on Australian people’s radar and really had recall — playing safe wasn’t an option. The competition is strong and is hard to differentiate so the real opportunity laid in creating a really strong brand story that showed Bailey Nelson’s unique personality. We developed a straightforward concept with a mix of elements: a nice tension point to kick-off and capture attention, funny examples of the BN product in use to show their place in the customer’s life and a good way to sledge competitors. Creative without measurable results is just fruitless. Bailey Nelson ran a brand uplift test through Youtube and the results were about as good as have been seen by the team over at Google HQ.+97% Brand Awareness Lift (best in class)+3,617% Google Search Lift (best in class)Thanks to the privilege to shoot long-form, the campaign included five consideration and conversion cutdowns plus the suite of statics for display ensuring the full funnel was kept a priority. Watch the full video at https://vidico.com/case-studies/bailey-nelson-youtube-campaign/

Digital Ocean needed to launch its new product — App Platform. They wanted a very high-level, all-encompassing narrative approach to show all the things that App Platform could do for their developer customers. In 2020, Digital Ocean was launching a new product called App Platform — which enables developers to build, deploy, and scale apps quickly using a simple, fully managed solution.The product had gone through many stages, many ups and downs. With each up and down, it quickly snowballed into a huge product entree. Pretty much the biggest product launch they’d potentially had in years. As with any major product launch at any company, Digital Ocean required an equally large marketing rollout. Their team decided that an explainer animation would be the best content asset to accomplish a very high-level, all-encompassing narrative approach to show developers all the product features. Read more - https://vidico.com/case-studies/digital-ocean-app-platform/