For one of the top worldwide logistics companies we have developed the b2c business line providing growth by more than 100%.Our goal was to redefine the way DHL private consumers send their parcels using the online sales tool. By decreasing the entry level and increasing the step-by-step engagement in a very pleasurable way we enabled DHL to increase process conversion by 70% from the first week after launch. Next weeks and month gave us unexpected sales results (some campaigns even had to be blocked due to oversales and overexpectations).In the next years of growths we have enabled to add multiple multiservices and value added services enabling effective client communication and high sales performance for any new upcoming DHL services. We have also provided the best possible experience in terms of providing international parcel sending, including Brexit change management.To get to that point we have started with a wide benchmark insights together with deep analytics analysis – tracking the Google Analytics and user recordings session. They were followed by the Design Thinking process, UX design and art conceptualisation for the process. Constant data driven approach helped us effectively optimise any product mismatch in terms of user expectations and focus on the most optimal for DHL paths.We are proud to keep working together with the great DHL Parcel Poland team, providing growth consultancy as well as design and research processes.This project had also helped us to open cooperation for many more effective products, like app for the DHL logistics drivers, warehouse employees, b2b corporate self service app, app for returns and many more DHL products. Each of them successfuly delivered in the customer centricity model.

Together with Prince Michael of Liechtenstein we have created the successful portal for deep geopolitical analysis and scenarios in a paywall model.We have created product strategy and helped to bring it to life by design and development (Django). Followed by deep analytics analysis and market analysis we have enabled to switch the business model from ineffective (in this particular context) subscription plan (officials and diplomats did not expect that) to the pay as you go model. For the project we have rebuilt the product by:focus on improving the search experience (better content search logic),adding report bundles to help people better understand complex content structures,adding the hot topics – temporary categories for what’s important at the moment,bringing better reading experience – both in terms of usability and sales (better informing of what’s inside, how people can benefit from this knowledge),focus on payment smoothness – including incognito payments (one of the analytics insights).It was a great challenge to work directly with such a persona as Prince Michael and we are happy to provide such successful project with his experienced team. Our project helped to grow sales effectivity and more flexibly manage the revenue lines.

We have successfully build boundaries and designed the new ecommerce for Intersport ISI, existing on 7 european markets (Balkan area), increasing share of online sales by 6 times.Our goal was to provide holistic digital transformation strategy for the ecommerce growth on the 7 markets. Together with the Intersport Team (located in Slovenia) we have created the boundaries including:whole new products taxonomy and filtering options, providing more flexible and customer centric approach (FEDAS sucks 😉),whole new product description guidelines which helped to build descriptions for 50k SKUs (with 30k season to season rotation),better extended shelf management and features helping omnichannel sales in terms of client support, click and collect and managing 121 stores,Inbound strategy including zone areas, campaign page, blog areas and microsites management,whole new design definitions in terms of providing the new product search patterns and product presentations,loyalty systems management definitions for all of the countries,UX/UI design and design system for the product.Our definitions were that flexible, that based on them Intersport had also created the ecommerce for The Athlete’s Foot brand.Providing not only the design services, but creating the whole digital strategy (including personas, customer journey maps, etc.) we enables Intersport to grow tremendously. This way, that investor (Enterprise Investors, whose initial goal was to transform–grow–sell) had decided to drop the idea of selling the group and continue working on those markets. The Ecommerce Expert dedicated for the project has reached the position of CMO, and the ecommerce internal Intersport team had grown few times.Our expertise for this project involved:ethnographic research at stores in Slovenia,interviews with the stores emplyees and survey with the employees,deep sport ecommerce benchmarks, including taxonomy benchmarks,design thinking process,UX/UI design.We keep working together 😃