Nobody knows the need for an omni-channel customer experience like Decibel, the London-based digital intelligence platform. Our brief was to bring clarity back to Decibel’s disruptive market positioning, drawing on everything from a logo redesign to a completely re-imagined online platform. Inspired by Decibel’s mouse-tracking technology, we reconstructed the brand logo through a number of dynamic paths and forms representing web users’ common on-page interactions. The new logo can be deconstructed and cropped to become the major brand element in any number of print or web layouts. Web Applications These newly formed elements gave us the flexibility to create a compelling web experience, from interactive infographics that invite visitors to explore Decibel’s complex tool at their own pace, to revised forms and user journeys that make booking a demo or downloading materials all part of the same cohesive experience even when translated for mobile. The tool itself was rebranded with the new logo and visual identity, with everything from data visualizations and iconography to the internal navigation reflective of the same impactful Decibel brand: Wider Applications  Finally, we expanded our digital work across a full suite of offline collateral and brand merchandise, completing Decibel’s end-to-end customer experience.

Serving over 335k customers in 190 countries, SAP is one of the largest enterprise resource planning software vendors in the world - in fact, it’s estimated that 75% of all global business transactions come in contact with an SAP system.With so many businesses relying on its products every day, SAP came to Tangent with a brief to improve the online management and sales of its huge catalogue of complementary training materials.The ChallengeWhen we started this project, the catalogue section of SAP’s Education store was flagging; it had a high bounce rate, next to no dwell time and most importantly very low conversion.Our solution needed to both address these issues and automate the process behind future catalogue updates, to avoid high operational overheads and reduce stale content.See the full case study here: https://www.tangent.co.uk/work/sap

For every bright big yellow new fulfilment centre Amazon opens, thousands of new employees – or associates as they call them – are needed on day 1 to pick, pack and ship the products you get on your doorstep. But recruiting new associates at scale is no easy task, especially when you’re filling roles needed on a 24/7 basis.Amazon came to us to run a piece of research that would help them better understand what messaging resonates best with potential employees and provide ideas to optimise the candidate experience.What we didWe gathered insight through quantitative research on 3 key areas of the candidate experience: - Employer brand: What motivates someone to choose Amazon as an employer? - Creative execution: What messaging and visuals resonates with prospective employees best? - Job description: Does the current job description answer all the candidate questions and provide all the information required to get them to apply? See the full case study here: https://www.tangent.co.uk/work/amazon