Full Case Study found here: https://www.summitcreative.co.uk/our-work/ananda-spa-and-beauty-retreatThe word Ananda has its roots in ancient Sanskrit, and carries the profound meaning of ‘bliss’ and ‘joy.’ Following an in-depth conversation with the team at Ananda, we found this meaning should be central to the brand’s ethos. As well as other Hindu themes.The pictorial logo was crafted by amalgamating elements like the Diya, a sacred Hindu lamp symbolizing Diwali, the majestic Ananda mountain signifying the soul’s ascent, the radiant flame within a Diwali lamp, and a delicate lotus petal.Opting for a classic, enduring font the use of lowercase provides a striking juxtaposition with the contemporary symbol. Finding a balance between up-market feel and inclusivity.Inspired by the earthy tones of the cottage garden, we crafted a brand grounded in serenity and bliss.We created a logo and brand guidelines which included responsive versions of the logo and how they are to be used, colours, fonts, social media templates and examples of various branded spa items. Ananda had everything necessary to launch their business and convey the essence of bliss at every interaction with customers.

Arrowhead Rockdrill wanted to update their brand whilst still keeping the elements of the logo that their customers have come to know and trust. As a global and well-recognised brand in their field, Arrowhead wanted to ensure brand consistency across all re-sellers around the world.We reworked their existing logo into a more contemporary version, retaining their signature blue but simplifying their arrow head graphic into a logotype which incorporates the same shape. We utilised negative space to give the impression of the arrow head piercing the letter ‘A’. We complimented the new graphic with a bold sans-serif typeface to symbolise the tough nature of their products. In addition to the reworked logo, we developed a series of responsive versions, for use at various sizes, eliminating the previous logos issues with readability.To enable brand consistency across Arrowhead’s International resellers we developed in-depth brand guidelines, covering everything from fonts and colours to social media templates and printed materials designs.The outcome was a cohesive brand that is consistently recognisable with a print and web presence around the world.

We loved working with Filter Finder to deliver this bespoke website design. They wanted to set their brand apart from the competition and make it easier for their clients to find products and place orders. Filter Finder needed to improve the user experience (UX) on their e-commerce website. Their website was difficult to navigate and often resulted in visitors calling the Filter Finder team to place an order rather than purchasing online. They also needed to improve the ability for customers to sign up for an account, as customer lifetime value increases when a website visitor registers for an online account. The product search facility needed improving as the results it returned were important for encouraging visitors to remain on the site and opt for an alternative if an exact product match was not available. The number and complexity of the products within their database, as well as the multi-site fulfilment locations, were a major issue on their current site as was the security of their intellectual property. Finally, they wished to set their brand apart from the competition and establish themselves as industry leaders in their field by providing a fresh approach within the engineering industry.