Our challenge was to help LG promote their official partnership with Activision and promote the best 4K gaming experiences for new titles like Call of Duty: Black Ops 4We created a stylish microsite that pushed stunning visuals and used subtle animations to bring Activision characters to life.We also created a supporting online ‘reaction time’ game that pitted the users of different consoles against each other in an effort to find out which gamers had the fastest reactions times (PS4, Xbox or PC gamers).