We created a bespoke CMS to run the BBC’s event microsites, including Glastonbury, Reading and Leeds festivals and the BBC Proms. TechnologiesJavaSpringJSPMySQLPHPZendThe ChallengeThe BBC wanted a powerful CMS that would simplify the process of covering live music performances, Non-technicians had to be able to set up the coverage and update it at any time even during the festivals. The system needed to provide a rich user experience whilst supporting usage spikes of over 100 requests per second, The CMS needed to be flexible enough to integrate with several internal and external systems. The system was required to deliver information in many formats including blogs, audio and profiles of performers and a large amount of audio and video content including live multiscreen. Throughout the entire project, we worked with the full range of people involved in all of the many disparate complex media systems. We wanted to ensure that all information feeds were integrated seamlessly. We ran multi-site daily stand-up meetings and sprint planning sessions. To handle the large number of visitors the system used multiple levels of caching. This allowed the CMS to cope with the conflicting requirements of a very high traffic system that also needed to respond within seconds to changes made by editorial staff in the field.The ResultOur solution dramatically reduced costs so that the BBC not only saved money but was also able to build more event sites.We reduced development time from several weeks of technical input down to a single afternoon requiring no technical knowledge. On the day, updates can be as live as the music. We freed-up resources to allow the BBC to do what they really love doing producing great festival coverage.  Our software debuted flawlessly at the BBC;s biggest ever free ticketed live music event, Radio 1’s Hackney Weekend.

TechnologiesGOV.UK Platform as a Service (PaaS)WordPressJavaScript AngularJSThe UK Government-endorsed Simple Energy Advice service aims to give people tailored suggestions on how to increase the energy efficiency of their homes. The goal is to encourage individuals to make improvements that help the country meet its low-carbon targets. A successful Softwire alpha phase had identified the need to replace an existing call-centre-only service with a digitally-led self-service version. We had also shown what form the new service should take. The Government Department for Business, Energy and Industrial Strategy (BEIS) selected Softwire to deliver the beta phase, which included building the service and producing all the necessary content. This was a high-profile, public-facing project. As well as being on the agenda of BEIS ministers, it was to be widely publicised during the first-ever Green Great Britain Week in 2018. It was therefore essential we delivered on-time and that the service was robust.Our solutionContinual user testing shaped a service that was both easy to use and engaging, while rigorous load testing ensured it would remain available under the expected usage volumes.Extensive user testingAs we had during alpha, we ran weekly user testing sessions. These included facilitated lab testing in different UK regions, as well as remote sessions where target users were sent tasks to complete in their own time. This blend ensured we got as representative and realistic a view as possible from our wide target audience. We launched an early private beta that ramped up to 1,000 users, enabling us to gather detailed analytics data on how people were using the website. With much of the service based around a series of questions people fill in to get their tailored advice, the user testing and analytics enabled us to identify which questions were slowing people down. Our content designers spent time refining and re-testing these, to make it easier for people to get their tailored suggestions.Engaging video contentOur user testing also identified a desire for video content in certain places, so we oversaw the creation of clips to complement the other content on the site and make the messaging more engaging.Ease of maintenanceTo keep up with ever-changing energy legislation, we designed the website to be easy to update. The majority of content is editable through a content management system (CMS), which BEIS’s own team can use.Robust load testingWe needed to ensure this high-profile service would deliver under the anticipated user volumes, particularly with media interest expected to be high. We used various cloud platform features to enable scaling, designed-in other best practices to create a genuinely robust platform and load-tested the service to ensure it would perform.Assisted digital supportLastly, having identified the need for assisted digital support in the shape of a small contact centre, we built in the ability to transfer customers’ journeys from the website to the contact centre operator if required. We also provided BEIS with guidance on expected call volumes and the level of training the operators would need, so they could recruit and train an appropriate number of staff.The resultThe new service sees user numbers double compared to its predecessor, with a significant proportion of site visitors completing the full journey to receive their tailored energy-saving advice.  Following the successful private beta, the public beta went live on-schedule ahead of Green Great Britain Week, meaning BEIS was able to close the legacy contact centre and replace it with the lower-cost alternative we specified. In its first few months, usage of the digitally-led service has shown an upward trend, with twice as many people now accessing it every month as were using the call-centre-only service. Moreover, the average time people spend on the site is more than sufficient for someone to answer the questions and review the suggestions. And with 25% of all site visitors completing the full questionnaire and receiving their tailored advice, the service is delivering an impressive conversion rate, thereby meeting its goal of ensuring an ever-greater number of people benefit from bespoke energy-saving advice.Softwire is now providing ongoing support for the Simple Energy Advice service.

SummaryAs David Lloyd’s business success and expansion continued, we embarked together on an ambitious digital transformation programme.TechnologiesMicroservicesJavaJavaScriptKnockout frameworkPHPZend framworkDavid Lloyd Clubs is Europe’s premier health, racquets and fitness provider, with more than 100 clubs, 570,000 members and an 8,600-strong workforce. It runs more than 13,000 exercise classes every week and operates 1,400 tennis, squash and badminton courts. With club and customer numbers growing fast, David Lloyd wanted to enhance the members’ experience, improve its understanding of how people were using the facilities, and reduce costs. This required an ambitious digital transformation programme that would touch every aspect of its business, creating a whole new suite of digital capabilities and significantly upgrading many of its existing systems.  An award-winning startWe first got involved when David Lloyd brought us in to complete its new online court and exercise-class booking system. This was such a success that it then asked us to deliver the next phase: the mobile booking apps. These too, were enormously popular with members: 85% of class bookings are now done via the apps. The app also won gold in the Leisure category at the UK [app] design awards. Expanding our role with a full web replatforming and rebrand Attention then turned to David Lloyd’s website. As part of its growth strategy, the business had a major prime-time television advertising campaign scheduled during the X Factor. This would encourage millions of viewers to visit the site.  In preparation, David Lloyd wanted to refresh the branding and bolster the site’s foundations, to ensure it continued to perform well under the unprecedented loads it was about to experience.  As we had built the booking system and mobile apps to successfully handle large peaks of traffic, we were asked to rebuild the websites for David Lloyd’s UK and European brands.  This involved a major technology replatforming, as well as a new user interface, which we worked on with David Lloyd’s design agency. Rigorous testing gave David Lloyd the confidence the new sites would perform when the advertising campaign aired, which they duly did.Digital transformation partnerHaving delivered three flagship projects for David Lloyd, we were now firmly established as its go-to digital transformation partner. And we kicked on from there, working strategically with its both in-house digital team and management to help shape the right portfolio of digital capabilities to support its growing business. We delivered new, integrated applications to replace paper- or spreadsheet-based processes. We built the tools to enable David Lloyd to personalise its customer experiences and help people get the most out of their memberships. We transformed many of the systems used by David Lloyd’s employees. And as the business grew, our analytics forecasts helped it plan ahead to ensure its digital infrastructure would continue to deliver the premium experiences associated with the David Lloyd brand. With the loads on some systems growing by as much as 50% year-on-year, future-proofing in this way is essential.Better customer experiences and other benefitsDavid Lloyd’s digital transformation is already bearing fruit. First and foremost, it’s enabling better customer experiences whenever a member interacts with David Lloyd. The new website, booking system and mobile apps provide the convenience of self-service, and also mean reception staff spend much less time handling booking requests. Consequently, they’re able to focus more on providing excellent customer service. Meanwhile, the personalisation capabilities are enabling David Lloyd to provide a more tailored experience to every member, thereby increasing loyalty.  The integrated, business-wide digital capabilities have also provided a step-change in David Lloyd’s understanding of how people are using its services. The reports it now has access to are enabling it to further refine its offerings to best suit the evolving needs of its members.And there are also the many cost savings and security enhancements achieved by replacing paper-based systems and spreadsheets with automated, digital capabilities.