How the World’s 5th Largest Accounting & Consulting Firm Found Its Marketing GrooveAmazing resources.Fantastic customer experiences.Lackluster awareness.BDO is built on a comprehensive portfolio of global accounting and advisory services. They wanted to compete for more business. They wanted to create more client relationships. They wanted to grow. But not enough prospects were familiar with them.Enter SMA in 2008 and the “People Who Know” Campaign.Authentic business stories, crisply told. This campaign combines emotuional and rational essentials as the basis for one of the longest-running, most effective B2B campaigns ever.“People Who Know” is built on a complex communication architecture, yet it is simple and flexible enough to operate at every level of the funnel. It builds the brand while supporting sophisticated sales and lead activation.Since 2008, BDO revenue has grown from $600 million to $1.6 billion.Awareness and perception research show that BDO has assumed its rightful place as the leader in middle-market professional service. Biz Development is getting into, and winning, more pitches. And a wider variety of pitches. Lead gen efforts are creating more conversions. And more people know BDO, than ever before.https://smanyc.com/conversations.html

Document Solutions Are Now Data & Business Solutions.For many organizations, documents drive their business. Think healthcare providers, colleges & universities and big law firms. So, a great copier company, like Kyocera, with amazing insight into document efficiency can actually transform a client’s business efficiency!Build the Brand, Yes. Achieve Strong ROI, Definitely.Marketing success for Kyocera is defined two ways: (1) transition from a pure hardware identity while (2) making the most of every marketing dollar. Top-of-the funnel branding, mid-funnel content management and lower-funnel lead activation is all measured for KPI optimization.Ask Us How.Kyocera’s clients know they want innovative ways to operate more profitably. But most haven’t realized that document management is one of the best ways to get there.That’s the idea behind the innovative Kyocera marketing campaign: Engage clients in discussion to demonstrate the un-expected value Kyocera offers.We invite them to Ask Us How…to get better customer experiences…to achieve smoother internal operations…to provide more efficient workflows. Ask Us How is an invitation to begin a valuable relationship.Since 2003, Kyocera revenue has grown from $250 million to $900 million.Hardware remains the foundation of their business, but sales from software and consultative services have tripled.

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