Marketing Strategy for Online Store
By Shout Digital
Client
Bunzl
Project Description
We implemented an account-based marketing strategy including:LinkedIn Account hit list targeting – List creation, marketing templates, CRM set up, qualificationLinkedin Advertising – Custom list targeting, remarketingPaid Search – Highly targeted paid strategy for Safety product keywords and Google shoppingOrganic Search – Leveraging a large SKU product base to generate interest in products and then convert account holdersConversion Rate Optimisation – Prospective purchasers also needed to sign up and be approved to be account holders which in turn generated leads. We also used entry and exit intents and landing pages on account sign-up pages to boost conversion
We implemented an account-based marketing strategy including:LinkedIn Account hit list targeting – List creation, marketing templates, CRM set up, qualificationLinkedin Advertising – Custom list targeting, remarketingPaid Search – Highly targeted paid strategy for Safety product keywords and Google shoppingOrganic Search – Leveraging a large SKU product base to generate interest in products and then convert account holdersConversion Rate Optimisation – Prospective purchasers also needed to sign up and be approved to be account holders which in turn generated leads. We also used entry and exit intents and landing pages on account sign-up pages to boost conversion
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