Headline Booking Digital Marketing Strategies
By Seoteric, LLC
Client
Headline Booking Group
Services
Project Description
Headline Booking was in its early stages when they partnered with SEOteric. The goal was to leverage search to provide lead opportunities for booking talent for events. There is a huge opportunity in search, and if we can position HBG in search to earn some of this traffic, they could see the growth they were wanting.The first thing we did was improve the brand image with a major website overhaul. This included design and content development for the main services offered.SEOteric employed a powerful SEO strategy to position Headline Booking in non-branded searches across the industry. We wanted exposure for people looking for individual artists and categorical searches.SEOteric developed a conversion rate optimization strategy to increase the number of conversions on the website from organic search traffic.
Headline Booking was in its early stages when they partnered with SEOteric. The goal was to leverage search to provide lead opportunities for booking talent for events. There is a huge opportunity in search, and if we can position HBG in search to earn some of this traffic, they could see the growth they were wanting.The first thing we did was improve the brand image with a major website overhaul. This included design and content development for the main services offered.SEOteric employed a powerful SEO strategy to position Headline Booking in non-branded searches across the industry. We wanted exposure for people looking for individual artists and categorical searches.SEOteric developed a conversion rate optimization strategy to increase the number of conversions on the website from organic search traffic.
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