Manolo Blahnik Exhibition - A New Way Of Walking
By Rōnin Amsterdam
Client
Project Description
2021 was the 50th anniversary of iconic shoe designer Manolo Blahnik opened his first boutique in 1971. Few would imagine that some 50 years later, circumstances would prevent a grand soiree from celebrating this landmark occasion. Our challenge was to create an experience in a virtual space bringing his extraordinary 50-year journey to life.Collaboration was at the heart of the process. We worked closely with the Manolo Blahnik team, including Kristina Blahnik, to uncover and expand upon the key moments and milestones in his impressive career.The celebration was made public through numerous channels and social media, where a large Manolo Blahnik fanbase is active. The response was massive and shares went through the roof.“A New Way of Walking” became an immersive virtual exhibition covering Mr. Blahnik’s entire life’s work revealed through an expose of the house’s largely unseen and undiscovered archives. Through his illustrations, sound bites and design, the experience beautifully captures Mr. Blahnik’s unique artistic flair, the intricacy of his design, his humor, and the remarkable scope of his cultural references. An unforgettable experience for Blahnik fans everywhere.Read the full case study here:https://roninamsterdam.com/project/manolo-blahnik-archives
2021 was the 50th anniversary of iconic shoe designer Manolo Blahnik opened his first boutique in 1971. Few would imagine that some 50 years later, circumstances would prevent a grand soiree from celebrating this landmark occasion. Our challenge was to create an experience in a virtual space bringing his extraordinary 50-year journey to life.Collaboration was at the heart of the process. We worked closely with the Manolo Blahnik team, including Kristina Blahnik, to uncover and expand upon the key moments and milestones in his impressive career.The celebration was made public through numerous channels and social media, where a large Manolo Blahnik fanbase is active. The response was massive and shares went through the roof.“A New Way of Walking” became an immersive virtual exhibition covering Mr. Blahnik’s entire life’s work revealed through an expose of the house’s largely unseen and undiscovered archives. Through his illustrations, sound bites and design, the experience beautifully captures Mr. Blahnik’s unique artistic flair, the intricacy of his design, his humor, and the remarkable scope of his cultural references. An unforgettable experience for Blahnik fans everywhere.Read the full case study here:https://roninamsterdam.com/project/manolo-blahnik-archives
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