Rōnin Amsterdam

2021 was the 50th anniversary of iconic shoe designer Manolo Blahnik opened his first boutique in 1971. Few would imagine that some 50 years later, circumstances would prevent a grand soiree from celebrating this landmark occasion. Our challenge was to create an experience in a virtual space bringing his extraordinary 50-year journey to life.Collaboration was at the heart of the process. We worked closely with the Manolo Blahnik team, including Kristina Blahnik, to uncover and expand upon the key moments and milestones in his impressive career.The celebration was made public through numerous channels and social media, where a large Manolo Blahnik fanbase is active. The response was massive and shares went through the roof.“A New Way of Walking” became an immersive virtual exhibition covering Mr. Blahnik’s entire life’s work revealed through an expose of the house’s largely unseen and undiscovered archives. Through his illustrations, sound bites and design, the experience beautifully captures Mr. Blahnik’s unique artistic flair, the intricacy of his design, his humor, and the remarkable scope of his cultural references. An unforgettable experience for Blahnik fans everywhere.Read the full case study here:https://roninamsterdam.com/project/manolo-blahnik-archives

Our challenge was creating a new app nailing the ‘Fun Rebel’ vibe at the brand’s heart. Build real consumer insights into the app experience in a way that speaks to the MyTele2 audience. Turn a chatbot into a life coach to help users grapple with the meaning of life, the universe, and everything in between through an intelligent interface that learns from user experience and interaction.The service app is an essential touchpoint for consumers. We wanted to reinterpret it and make it user-centric, relevant, and adaptable to the fast-changing world of the user. Most importantly, we decided to listen to user feedback and made design changes accordingly, iteratively improving the app with every release.The MyTele2 app smashed it out of the park. We replaced the boring parts with 3D animations and donuts and took AI to the next level using IBM Watson. Showing the world what’s possible when you put the user truly at the heart of the experience.To ensure the launch of the new Tele2 app was noticed, we created a teaser video. It invited users to try out the app’s features and - most importantly - introduced them to the chatbot.What is new today is old tomorrow. Therefore we take user feedback very seriously and are constantly improving the app, even if it means going back to the drawing board. So when we learned that some users did not like bitten doughnuts as a symbol for data usage, we decided to replace them with a new dashboard. While at the same time, consider letting users choose their favorite type of interface and bring back the doughnuts for those who crave them.Check the full case study here:https://roninamsterdam.com/project/my-tele2-app

Our challenge was to pay homage to the first Sneakersnstuff store, which opened 20 years ago; SNS and Jordan launched an exclusive Jordan Pack with three unique Jordan models that drew inspiration from when SNS first opened on a backstreet in Stockholm.We created and launched an entirely realistic AR game built in Unity. Creating live basketball courts in 3 different time zones where SNS fans could shoot hoops and win their coveted pair of Jordans.Launched in all major cities, the game was massively used, and posters scanned. 56.000 new downloads, 90.000 raffle signups, and 50.000 scores submitted.Read the full case study here:https://roninamsterdam.com/project/jordan-sneakersnstuff-ar-experience

Our challenge was to create a new brand identity for Virgin Media. Help them reclaim their iconic spirit and personality through a bold new graphic treatment and visual language. Working with the peer branding agency, we crafted a new, invigorated design approach reimagining the Virgin Media brand across digital, motion, and interactive properties. All our efforts resulted in A fresh take on an unmistakable brand, reaffirming its identity and charisma. We created an immediately recognizable design language that effortlessly adapts across channels and platforms with help from our simple and intuitive guidelines. Check the full case study here:https://roninamsterdam.com/project/virgin-media-digital-branding