The AFC has grown into a robust national non-profit organization with state offices across the country. They are involved in both local and national education and advocacy effort to expand educational choice for families. In scaling up the organization, it became necessary to create a more consistent message across all groups, while keeping content and initiatives specific to each state.The result is a core national website that is the hub of all content, data and direction, and a collection of templated websites that carry the unified brand, but feel unique to each state, and the ability for content creators and staff across the country to update their own content.

Destination Cinema is a pioneer in the destination theater™ industry responsible for hosting over 40 million tourists a year and grossing over $300,000,000. With Revenue’s successful Reelunion Event and marketing of the Grand Canyon: Rivers of Time film remaster in IMAX, they knew they could count on us when it came to giving the Niagara Adventure Theater a refresh. The largest challenges to overcome were confusing user journeys and unclear wayfinding that prevented tourists from experiencing one of the most educational, thrilling, and robust experiences that Niagara Falls had to offer. First, a rebrand to establish a more contemporary feel. We explored a rough and gritty historical aesthetic as well as a more municipal, clean design. Ultimately the triple-fall design won as we rebranded Niagara: Miracles, Myths and Magic.The logo established an educational and informational look, with the logomark combining the three pillars of Miracles, Myths, and Magic into a subtle M shape reminiscent of Niagara Falls. The oceanic palette and subtle curves helped set the tone for future design collateral.

Visitors from across the globe come to Las Vegas not just for the glimmering lights and entertainment, but to visit some of the world’s most awe-inspiring landscapes in the plentiful national parks that surround Southern Nevada. Grand Canyon, Death Valley, Zion, and Bryce Canyon National Parks all provide bucket-list worthy experiences. As one of the largest tour providers to these scenic destinations, Pink Jeep Tours deploys an army of their unmistakable pink vehicles across the desert southwest each day. The challenge was to help tourists to select the most grandiose (and most profitable) experiences, with the understanding that those experiences also keep them away from the casinos the longest. The resulting campaign created a a higher tier of “Select” experiences. Design elements, badges, and messaging pointed to an enhanced experience without actually modifying the product.