By Rep Cap
Client
Kearney
B2B management consultant company Kearney wanted to showcase its research on how the most critical consumer communities approach their relationship with retailers and brands — in their own voices. So the Inside the Mind podcast tapped into the intricacies of what makes communities unique and the things that bring consumers together.
B2B management consultant company Kearney wanted to showcase its research on how the most critical consumer communities approach their relationship with retailers and brands — in their own voices. So the Inside the Mind podcast tapped into the intricacies of what makes communities unique and the things that bring consumers together.
After a corporate rebrand, the Aon Assessments group needed a partner to update the copy across all of their web pages and posts. Rep Cap used its knowledge of both the Aon brand and the assessments industry to quickly develop new copy that expressed the value of the assessment tools in the context of the new value prop and messaging.
Rep Cap partnered with Nexus Louisiana to help with reports and interactive landing pages using insights to create eye-catching reports and interactive landing pages for the organization’s website, highlighting its impact on the community through stories, data, graphics and photos.
Betterworks had enlisted the help of a specialty SEO agency, who had made recommendations for a series of pillar pages and posts that needed to be produced in order for the performance management software provider to rank on high-value terms while also conveying their thought leadership position in the market. Rep Cap partnered closely with the SEO firm to produce and publish 4-6 posts per month, yielding dramatic improvements in organic search.