Greater ROAS through ASTRA’s budget-planning
By Redbox Mobile
Client
Leading British Gambling Company
Services
Project Description
CLIENT’S KEY OBJECTIVESThe client’s key interest in Astra was its enhanced budget controls and the potential to extract greater value from budget and bidding. Astra offers budget control down to the hour, so the client could plan daily budget upweights, allowing greater control over daily spend. The client’s app is now experiencing more consistent cost-per-install, leading to increased budgets. OUR ACHIEVEMENTS:The most important KPIs for the client, i.e. their In-app first-time-deposit (FTD), increased by 197% The tap-through rate (TTR) has increased by 25% which points to Astra being very successful in acquiring the most valuable users. Astra has saved 11% on the cost-per-tap and 31% on the cost per FTD.This performance has hit ROAS targets and has proven Astra’s UA capabilities. CLIENT’s STATEMENT:“Working with Redbox has provided us with invaluable insight and knowledge across Apple Search Ads. Combined with the use of Astra, we have been able to streamline efficiencies and effectively control budgets throughout peak periods, whilst surpassing our business targets.” Looking to scale your app to the next level with Apple’s official Search Ads partner and be on our next case study? Get in touch with Redbox Mobile’s experts to know more at [email protected]
CLIENT’S KEY OBJECTIVESThe client’s key interest in Astra was its enhanced budget controls and the potential to extract greater value from budget and bidding. Astra offers budget control down to the hour, so the client could plan daily budget upweights, allowing greater control over daily spend. The client’s app is now experiencing more consistent cost-per-install, leading to increased budgets. OUR ACHIEVEMENTS:The most important KPIs for the client, i.e. their In-app first-time-deposit (FTD), increased by 197% The tap-through rate (TTR) has increased by 25% which points to Astra being very successful in acquiring the most valuable users. Astra has saved 11% on the cost-per-tap and 31% on the cost per FTD.This performance has hit ROAS targets and has proven Astra’s UA capabilities. CLIENT’s STATEMENT:“Working with Redbox has provided us with invaluable insight and knowledge across Apple Search Ads. Combined with the use of Astra, we have been able to streamline efficiencies and effectively control budgets throughout peak periods, whilst surpassing our business targets.” Looking to scale your app to the next level with Apple’s official Search Ads partner and be on our next case study? Get in touch with Redbox Mobile’s experts to know more at [email protected]
You might also like
Astra’s keyword discovery revamped effective UA
OUR RESULTSSince migrating the client to our in-house platform, Astra, we have been able to achieve amazing results -The keyword discovery has delivered 188 new performing keywordsAstra’s Smart Bid Manager has delivered better UA returns from top-performing keywords (+13% uplift).This step-change has directly attributed 75% uplift in installations (+1,801 additional to date)Whilst also reducing the cost per install by 19%. All in all - “Astra is driving UA at a much cheaper cost”.As a result, we have seen the tap-through rate increase by 17% and cost-per-tap decrease by 8%.This suggests the keywords found by Astra’s algorithm have proven to be relevant to the Apple algorithm. Client statement: “Redbox has been a great partner for us. The team has been fantastic to work with, and their expertise in the App space has played a critical role helping grow our membership business.” Looking to scale your app to the next level with Apple’s official Search Ads partner and be on our next case study? Get in touch with Redbox Mobile’s experts to know more at [email protected]
Automated ASA delivers greater UA performance
OUR ACHIEVEMENTS:Prior to migrating to Astra, we knew what our previous platform could deliver for the client. Running client’s UA via Astra has led to a 27% increase in click-through-rate. Cost-per-installation has dropped by 40%But importantly, Astra’s results have led to a 35% increase in budget investment. CLIENT’s STATEMENT“We have been working with Redbox for some years and when Astra launched, our Apple Search Ads campaigns were migrated across to the new platform. As a result of this new AdTech, we saw an improvement in campaign efficiency and in particular, the custom product page strategy that Redbox implemented via Astra, for a variety of our Radio brands. We saw a jump in positive results when we compare pre and post-migration data.”Looking to scale your app to the next level with Apple’s official Search Ads partner and be on our next case study? Get in touch with Redbox Mobile’s experts to know more at [email protected]
Complete ASO to secure new radio listeners
CLIENT’s KEY OBJECTIVES:From the moment the client launched their radio platform simultaneously across DAB and online, the Redbox brief was to deliver keyword and creative success on the App Store and Google Play, securing new listeners for the app.OUR STRATEGY:In order to scale user acquisition for the new radio app, we started by conducting a thorough competitor analysis of other apps in the radio space. After careful analysis, Redbox formulated a solid keyword strategy to increase top-of-funnel performance; we combined this with a creative strategy that would enhance user relevancy and conversion rate. OUR ACHIEVEMENTS:Achieved category rank #2 on Day 1Achieved 63% conversion rate in the first week after making ASO changes live on the storesObtained a cost-per-acquisition of £0.54 lower than the strict KPI of £1. Looking to scale your app to the next level with Apple’s official Search Ads partner and be on our next case study? Get in touch with Redbox Mobile’s experts to know more at [email protected]