Develop and implement an overarching digital strategy to help Link Asset Services meet its business, brand and relationship strategy and aims. Digital Transformation - Bringing together existing digital projects into a clear integrated digital communications operating model. Research and lead digital communications best practice in the industry and align these with wider Link Group marketing and business objectives Guide the campaign and marketing teams on how to implement a "digital-first " approach, providing practical and strategic leadership.2017 Project was the preparation of the sale from Capita to Link Group, this included:Review of digital systems and channels to produce a roadmap for 2018 with integrated channels- Review of email systems- Development of webcasting- integration across systems including Salesforce- Social media development- Organic and paid search optimisation (SEO)Development of a new digital framework (including CMS)Migration and rebrand of 12 websites and 800 portals across the businessManage GDPR development representing marketing within the business

Brought into the newly formed Hometeam division as a digital marketing specialist looking specifically at building awareness and increasing qualified leads into the business.Optimising paid search with Google PPC, bringing qualified leads into the call centre via landing pages developed for each of the brand services and targeted to specific customer groups.Developing an integrated approach to digital marketing for npower

Interview with Milosz Krasinskihttps://miloszkrasinski.com/interview-with-david-sayce-seo-london-consul…