The Com7 group owns several retail brands in Thailand that are household names. The largest of these brands is BaNANA (BNN). Shoppers in Thailand know that BaNANA is one of the best places to go to buy electronics, with over 600 stores across the country. They can also get friendly technical advice from BaNANA’s knowledgeable staff.Com7 reached out to MAQE in January 2020 with a mission. The BaNANA (BNN) website had been handling more orders, so the primary goal of the project was to replace an aging Magento installation. Which had been suffering from performance and scalability issues. MAQE spoke to Com7’s CIO, their Head of Innovation and their Head of eCommerce to clarify what challenges they were facing. Com7 wanted a custom rebuild of the bnn.in.th site, without using Magento. They needed a new platform that could handle large amounts of traffic and fit the exact needs of their business, in 6 to 8 months. An operation like BNN requires a lot of integration. So the MAQE team, as part of the project to optimize back end functions, created middleware to handle stock inventory management. After implementation, stock management between different sources was easier to manage and more accurate. The new middleware gave more control to BNN staff. MAQE was delighted to be able to launch a brand new BNN website for Com7 and optimize back-end systems, all without  impacting day-to-day operations. User feedback on the site was positive.We loved working with Com7 and we continue to work with them today.