A redesign for an application that was already being used by over 100 000 people. Using testing with real customers, we helped flash launch a new app that was easier to use and understand, reduced user friction and pain points, ultimately allowing their customers to easily sell more in their communities.

South Africa’s first peer to peer insurer, have set out to reinvent the way insurance is done, with a decentralised peer-to-peer model that aims to reintroduce affinity back into insurance for their young, digital savvy audience.  Getting insurance shouldn’t suck. The way we see it, insurance should be more simple, fair, quick, painless, transparent, rewarding and social.  So we built their app to do just that. Users can insure their items with the snap of a photo. Insuring their phone, sports equipment, camera, jewelry, watches, bicycles, home appliances, gaming gear, furniture, drones, musical instruments, your tent, your clothes. Anywhere. Any time.   We used the power of AI and image recognition technology to make the process even faster. Meaning users could insure items in around 30 seconds. No lengthy phone calls. No paperwork.  For an audience who loves whatsapp, but hates a phone call… Claims can be processed with a voice note. All claims happen within the app and can be completed in under a minute.  The Pineapple wallet brings full transparency to how their money is being spent. And at the end of each year, the money left in your wallet is all theirs!

$1.5 million investment at VentureClash! > Awarded Best Consumer Solution at the MTN App of the Year Awards> First insurtech to be accepted into Google Accelerator > One of the Top 16 Insurtechs worldwide > Garnered 10 000 new members in the first 6 months. With a conversion rate 10x the industry standard.> The app was in the Top 10 in Finance on Google Play. And the App Store.  > Rated 4.6 on the App Store. > 40% of users come from referrals, meaning users love the app!