LOF Branding had a blast working with EPAplus, a company specialising in energy certificates and advice. During the Brand Discovery phase, we dug deep to uncover their current brand core, analyze competitors, and define the target audience.ChallengeEPAplus faced a tricky challenge: standing out in a crowded market of companies offering similar services in a regulated market. Our challenge was conducting in-depth research and analysis giving a holistic view of the EPAplus brand to redefine it in a further brand strategy phase.SolutionWe tackled the challenges head-on by immersing ourselves in EPAplus’ current brand core. Additionally, we conducted competitive analyses to identify their competitor’s unique selling points to find potential for further differentiation. A deep dive into web analytics and social media metrics helped to better understand EPAplus’ current efforts in pull marketing, their audience, and behaviour. On top of that, we rounded our insights up with in-depth interviews with the target audience to define holistic personas ready to be addressed.ImpactOur work paid off big time! We provided EPAplus with insights that helped them establish a clearer brand identity and differentiate themselves from competitors. Our research and analysis lay the groundwork for the Brand Strategy phase, and EPAplus is now poised to take its business to the next level.

Our client is an internationally renowned company with a long history of being active in production systems, automated vehicles, contract manufacturing and assembly.ChallengeDue to the transformational changes in the automotive industry our client, like many in the industry, faced the challenge of diversifying their robotics systems beyond automotive applications. They also sought to overhaul their website with a new layout and content.SolutionWe conducted market research, data analysis, customer interviews, and competitor analysis to create a detailed customer persona, guiding our tailored branding strategy.ImpactOur work laid the foundation for a robust branding strategy and a new website crucial for attracting new customers, positioning our client for success in different industries.

DescriptionVANN Bottles, a Dutch-based company that produces reusable water bottles, partnered with LOF Branding to launch a new product line of coffee mugs. Our team was tasked with creating a visual campaign for the new product line that would resonate with VANN Bottles’ eco-friendly values and appeal to consumers looking for sustainable alternatives while creating the sense of being “ultimate” using VANN products.ChallengeOne of the main challenges we faced was how to differentiate VANN Bottles’ coffee mugs from other similar products in the market. With so many coffee mugs available, our team needed to create a compelling visual campaign that would stand out and highlight the unique features and benefits of VANN Bottles’ mugs. Another challenge was creating a campaign that would resonate with VANN Bottles’ existing customer base while also attracting new customers.SolutionTo address these challenges, LOF Branding developed a visual campaign that highlighted the durability, portability, and eco-friendliness of VANN Bottles’ coffee mugs. Our creative team shot a series of photos and videos that showcased the mugs in various outdoor settings in the city of Rotterdam. The campaign also emphasised the mugs’ double-walled insulation and leak-proof design, making them an ideal choice for both hot and cold beverages.To appeal to VANN Bottles’ existing customer base, our team emphasised the company’s commitment to sustainability and reducing plastic waste as well as being a high performer. We also incorporated VANN Bottles’ signature colour scheme and logo into the campaign to create a consistent brand identity.ImpactThe visual campaign created by LOF Branding helped VANN Bottles successfully launch its new line of coffee mugs. The photos and videos helped VANN Bottles reach a wider audience on social media. The campaign also resonated with existing customers, who appreciated the company’s commitment to sustainability and the high quality of the mugs.