By Khora Virtual Reality
Client
A production for a double award-winning campaign.In Denmark, every New Year’s eve, approximately 250 people get hospitalized due to injuries related to fireworks. The security agency, Sikkerhedsstyrelsen, which is responsible for promoting safety counselling measures in Denmark, wanted to launch a campaign to promote safety measures prior to the 2017/2018 New Year’s Eve.Together with the creative agency Holm Kommunikation we produced a 360º video showing what can happen if a rocket blows on your face and you are not wearing safety goggles. The 360º video ran on Social Media (Facebook and Youtube) and pop-up events scattered across Denmark, where people could try the full dramatic experience with VR glasses. A shorter version of the video was also created to showcase in cinemas and public transports all over Denmark. Alongside, reaction videos were created, which helped to boost the Social Media impact and discussion.The 360º video gathered over 163.000 views on Facebook and Youtube, with almost 4.000 engagements with the video. Approximately 1.200 people experienced the video in the pop-up events. The number of injured people in the 2017/2018 New Year fell by 4,9%, when compared to the same period of the previous year.
A production for a double award-winning campaign.In Denmark, every New Year’s eve, approximately 250 people get hospitalized due to injuries related to fireworks. The security agency, Sikkerhedsstyrelsen, which is responsible for promoting safety counselling measures in Denmark, wanted to launch a campaign to promote safety measures prior to the 2017/2018 New Year’s Eve.Together with the creative agency Holm Kommunikation we produced a 360º video showing what can happen if a rocket blows on your face and you are not wearing safety goggles. The 360º video ran on Social Media (Facebook and Youtube) and pop-up events scattered across Denmark, where people could try the full dramatic experience with VR glasses. A shorter version of the video was also created to showcase in cinemas and public transports all over Denmark. Alongside, reaction videos were created, which helped to boost the Social Media impact and discussion.The 360º video gathered over 163.000 views on Facebook and Youtube, with almost 4.000 engagements with the video. Approximately 1.200 people experienced the video in the pop-up events. The number of injured people in the 2017/2018 New Year fell by 4,9%, when compared to the same period of the previous year.
This production won 2 Danish Design Awards 2020 on the categories of ‘Message Understood’ and ‘People’s Choice’.Four astronauts have joined forces with Ørsted, the world’s most sustainable energy company to create a free VR experience that sends people on a space mission to see Earth as astronauts do.We can’t send all of Earth’s citizens into space, but with 360o VR Space Safari we can get you as close as possible and imitate what the astronauts call “the overview effect”, a cognitive shift and sense of responsibility that occurs when the planet is viewed from hundreds of kilometers away.We’re hoping that this will create a greater sense of responsibility for our shared home and speed up green action. Overall, 360o VR Space Safari was viewed more than 6.400.000 times worldwide through social media.“This is the only advert that I’ve watched every single second of it with out getting bored or wanting to skip and it was all totally all worth it” is one of many similar comments that the project has received online.
The old abbey at Esrum (northern Zealand, Denmark) has a rich history and is a museum today. It was founded in 1151 and was once one of the largest and most famous abbeys in Denmark, but lost to us in 1559. Now, only one building remains. Esrum Kloster wanted to recreate the original abbey in virtual reality to allow visitors the ability to experience it.We collaborated with the historians at Esrum Kloster and used reference material from churches and abbeys throughout Europe to create this virtual tour that transports the audience back in time to Esrum Kloster at its height. Visitors can now virtually tour the entire abbey on an immersive historic and spiritual journey through the old halls and gardens.The experience is now a permanent part of the museum’s exhibition, allowing a first hand experience of this historically important cultural heritage site on a customized VR podium.
The former home to the world-famous Carlsberg Breweries in the heart of Copenhagen is being developed into the vibrant and diverse Carlsberg City District. By 2021 around 80% of the area will have been developed and by 2024 the Carlsberg City District is fully established.In the summer of 2019, Carlsberg Byen introduced a new VR experience to showcase and sell yet unbuilt apartments. It gives potential buyers the opportunity to experience the spatiality of their future home, the option to customize kitchen features and to explore the view of the surrounding environments from the apartment balcony.Using Khora’s technical expertise in VR and 3D modeling, the collaboration has resulted in a photorealistic and interactive VR experience of a 3rd-floor apartment at Caroline’s Hus, on display at Carlsberg Byen’s official showroom every Sunday during open house.