SEO for this Bed and Breakfast Hotel was instrumental in their bottom line and bookings. For this boutique and intimate B&B, we started by creating a user-friendly website, while incorporating on-page SEO across the site using a strategic keyword portfolio. After the keyword mapping was complete, we began focusing on 2 areas, local maps, and organic SEO for the company. Building out a solid referral network using hotel directories along with consistent directory inclusions we were able to gain backlinks and push traffic, nearly doubling it for the B&B.

Colorado Springs Hot Tub Sales & Service, Inc.Objectives -Create warm and inviting graphics that communicate the comfort and warmth that comes from owning a hot tub. -Display inventory on the website to allow users to explore and help them make the decision to visit the showroom. -Attract consumers to the website using Search Engine Optimization, Search Engine Marketing, and other Internet Marketing strategies.Our design team came up with a simple and elegant design that has a warm and relaxing feel. We built an easy-to-maintain custom database that feeds into the site so that Colorado Springs Hot Tub employees could quickly and easily maintain their online inventory of hot tubs.Once the design and development was completed, our marketing team took over. They created a very aggressive marketing plan that included Map and Directory Optimization, Search Engine Optimization (SEO), Pay-per-click (PPC), and on-site calls-to-action.Their top sales goal was 10 hot tubs per month in the spring and summer, which is typically the busy season for hot tubs. They made that goal in what they expected to be their slowest season: the dead of winter. And that goal was met in their 1st month being online. After only 4 short months, they’d gained a dozen quality rankings in the top 5 positions of Google and their traffic rose rapidly. The month the site was first launched, they only had 28 visitors from search, but that number grew to 327 search visitors by April—not bad for a website that was only a few months old!

Infront Webworks focused on helping the client achieve these goals over the past year with the following strategies:Publishing timely articles that would attract immediate attention with people suffering from different symptoms.Filling the site with evergreen articles that are related to their practice and would continue to provide value over time.And watching the trends and quickly creating content that would maximize the interest level and timeliness to what people were currently searching for in this industry. These included allergy seasons, temperatures, back to school, smoke inhalation from fires, and more.We also kept the content that was already performing well updated to maintain rankings and current information. The goal conversion rate went up 670% and goal completions went up 834%. They experienced an increase of 102% for keywords in the #1 position, a 129% increase in keywords on the front page.  People requesting appointments increased by 1,052% with 35 featured snippets, and 120 People also ask links.