By Inbox Army, LLC
Client
Rankings.io is a personal injury lawyer SEO agency. They were very inconsistent with email marketing and wanted our help. We Helped Rankings.io Position as the SEO agency of choice. Rankings.io hired us to optimize their newsletter to achieve two primary goals:Boost AuthorityBuild RelationshipsNewsletters are one of the best marketing tools for building authority and relationships. With a newsletter, you can introduce subscribers to the people behind your brand, position them as experts at what they do, and build an engaging relationship.
Rankings.io is a personal injury lawyer SEO agency. They were very inconsistent with email marketing and wanted our help. We Helped Rankings.io Position as the SEO agency of choice. Rankings.io hired us to optimize their newsletter to achieve two primary goals:Boost AuthorityBuild RelationshipsNewsletters are one of the best marketing tools for building authority and relationships. With a newsletter, you can introduce subscribers to the people behind your brand, position them as experts at what they do, and build an engaging relationship.
They are so easy to work with and adaptable when changes arise in specific emails or series.We were in need of an email developer to code our email templates and promotional campaigns using HTML and CSS for better rendering and more control over the content in emails.My manager worked for Inbox Army a few years back and knew the work would be fast and high quality. We needed to move quickly as our in-house developer was leaving. We primarily trusted our manager’s decision to work with IA and were not disappointed.We typically design the emails using a software like Figma and then pass those designs to our IA team to code them. There is sometimes a little bit of feedback involved, but they code the emails exactly to spec as they receive them. They also test their code to ensure it displays correctly on all devices and with each email client.
After identifying and fixing some fundamental issues with their email operation, we created and deployed some email automations and manual email campaigns that helped them increase their email marketing revenue by 300% in just 6 months. We created Welcome Automation, Cart Abandonment Automation, and 4 manual campaigns a month.
They hired a Dedicated Resource for 40 hours a week.● Campaign management for 2 brands● Create emails from supplied assets using existing templates● Update templates as needed● Email rendering Test on 40+ Email Clients using testing tools (EmailOnAcid)● Coordinate with marketing department on testing/approval process of email campaigns as needed.● Deploy campaigns to the assigned lists/segments.● Create Active/Inactive segments for any list being used for campaigns to improve deliverability.