By Hunter Digital
Client
House of Hackney
Founded in London in 2011, House of Hackney has grown into a successful interior brand with a dedicated European customer base. As they looked to expand into the U.S. Market they found Hunter Digital. They loved Hunter’s deep roots in DTC luxury brands, grasp of the U.S. market, and performance-driven focus.
Founded in London in 2011, House of Hackney has grown into a successful interior brand with a dedicated European customer base. As they looked to expand into the U.S. Market they found Hunter Digital. They loved Hunter’s deep roots in DTC luxury brands, grasp of the U.S. market, and performance-driven focus.
Solution The Hunter Search Team was able to find multiple growth opportunities during our preliminary audit. We started with product feed optimization so products would better match Google’s categorization. This improved impression share and made it easier to find Bikini.com products on Google Shopping. Next, we performed product level analysis to see which products converted best and optimization campaigns t to ensure these products were getting high impression share.
StrategyHunter worked with the Cornilleau ecommerce team to “Americanize” the website, improve UX and focus on driving sales. Once the site was ready, our team worked to acquire new customers via Paid & Organic Search making certain we had an optimized Product Feed, well-structured search campaigns, and a strong on-page SEO strategy.
STRATEGYWe found potential for growth in our preliminary audit. Soon after that, we optimized their data feed so that their products are easier to find, and carried out product level analysis to figure out which of the products were generating traffic, losing traffic, and making conversions.