33% Increase in frequency of POs30%+ Increase in PO value20% ACoS reduction6.5% Average ACoS on Amazon CanadaPrior to working with FME, Ageless Innovation had seen minor success using PPC campaigns within Vendor Central, but needed assistance to realize the full potential of their product listing and marketing efforts.Ageless Innovation engaged with FME to achieve a needed boost to their total sales from PPC and increased purchase orders from Amazon. In Vendor Central, the total sales metric translates to increased PO quantities from Amazon, so FME built a comprehensive strategy toward that goal.Product listing optimization is an essential task, but on Vendor Central it is one that comes with more restrictions and requires creative solutions to succeed within Amazon’s policies. Despite these challenges, FME conducted thorough keyword analysis and successful optimization of the listings. Additionally, FME designed A+ content to enhance the brand image and increase the conversion rates of the listings.Following the improvement to the product listings, FME focused on deep optimization to the PPC campaigns. This resulted in a reduction in ACoS from 15% to 12%, as well as a boost to total sales, resulting in an increased Amazon order volume. Ageless Innovation has since reported to FME that they are receiving 33% more POs from Amazon with each PO requesting around 33% more units.

14$ ACoS on $180K in Sales over 6 months30% Increase in Holiday Sales Revenuw40% Increase in YOY SalesA well-established, family-owned company, Grandpa Beck’s Games, approached FME with the goal of growth and optimization after their success on Amazon had plateaued with their cornerstone card game, Cover Your Assets. Looking to become more competitive in the evolving Amazon marketplace, they turned to the marketing pros at FME.During the initial analysis of their account, FME identified the challenges Grandpa Beck’s Games were facing with competing in the marketplace on Amazon. Delving into their sales history, product listings, and previous ad campaigns, it was revealed that while their overall account health was good, their listings and ad campaigns needed to be optimized and restructured for continued competitiveness in the marketplace. Their main challenges consisted of a lack of extensive promotion, mostly limited to word-of-mouth, and competing with contemporary competitors in the card game category. It became clear that to have continued growth, Grandpa Beck’s Games needed to capture new customers by updating their overall brand appeal and implementing sponsored brand ads to boost conversions. Approaching the client’s individual goals of growth and optimization, FME compiled market and keyword valuation research data to effectively strategize the best way to optimize Grandpa Beck’s products, convert new customers on Amazon, and successfully implement future PPC campaigns. Starting with their five existing product listings, FME utilized proven optimization methods, including revamping product copy using high-valued keywords to reach prospective customers best. Also, implementing sponsored brand ads to improve brand engagement, competitiveness, and conversions even further. Grandpa Beck’s Games established its business relationship with FME in April 2019. Following the optimization of their product catalog and sponsored ad campaigns, they experienced a massive increase of 40% in sales from the same point the previous year. After achieving a 14% ACoS on $280K in PPC sales for their existing products, the brand launched a new and highly-awaited card game, Cover Your Kingdom, during the holiday season which led to a 30% increase in sales revenue!FME continues its working relationship with Grandpa Beck’s Games. Through enhancing their Amazon presence, assisting with new product launches, and utilizing advanced PPC management strategies, we forecast they will continue to grow and become even more successful.

$2.5M Increase in YOY Sales100% of Unauthorized Resellers Eliminated430% Increase in Units SoldNfinity is a household name in the world of competitive cheerleading; its shoes are to cheer what Nike sneakers are to basketball. When they came to us, the company was already raking in between $100K and $300K a month in sales on Amazon, but they knew they could fly higher, and wanted our help reaching their potential. We determined the key to Nfinity dominating in eCommerce was wiping out the competition, which in this case meant blocking unauthorized resellers from listing Nfinity products on Amazon. Resellers were shipping defective and counterfeit items to customers, and frequently offering them at a lower price, which was causing Nfinity to lose control of the Buy Box. Additionally, resellers were negatively impacting the perception of the Nfinity brand, which, in turn, was negatively impacting sales both on and off Amazon.Isolating unauthorized Nfinity resellers was no easy feat, but FME nevertheless managed to successfully block all unauthorized resellers, and helped to enforce MAP agreements with others. This move helped Nfinity regain control of the price of their products, their reputation, and the content of their listings. Next, FME optimized the product pages for Nfinity’s three most popular products — the Flyte stunt shoe, Vengeance cheer shoe and branded backpack — using keywords with a verifiable ability to elicit impressions and conversions. This ensured that the products were brought to the niche audience that would purchase these goods. FME also created dynamic A+ content for select product pages to add a visual element to them that would provide more information about the Nfinity brand. Lastly, we organized Nfinity’s catalog into color and size variations to facilitate a better shopping experience for consumers.Finding success on Amazon is difficult. That’s why even a well-known established brand like Nfinity needed our help. FME’s hands-on, customized approach, which entailed blocking all unauthorized resellers, optimizing product listings, adding A+ content to product pages and organizing the catalog, helped Nfinity achieve an astounding $2.5M increase in year-over-year sales and a 430% increase in total units sold. Go team!