Launching a Movies & TV Streaming Platform
By Fetch & Funnel
Client
Mometu
Project Description
Mometu is a new Movies & TV Streaming Platform launched last year. The goal is to gain new viewers, increase downloads, and time spent on the platform. This was a challenging project because the platform is free and we need to achieve an ROI based on getting viewers and the client to earn money from CPMs/ads on the platform. This means we are constantly looking at the backend data and making decisions based on that. We designed and built a new homepage to better explain the platform, isolated ideal customer profiles, and drove qualified traffic. We’re been able to successfully scale the userbase and run ads across multiple channels and grow the business.
Mometu is a new Movies & TV Streaming Platform launched last year. The goal is to gain new viewers, increase downloads, and time spent on the platform. This was a challenging project because the platform is free and we need to achieve an ROI based on getting viewers and the client to earn money from CPMs/ads on the platform. This means we are constantly looking at the backend data and making decisions based on that. We designed and built a new homepage to better explain the platform, isolated ideal customer profiles, and drove qualified traffic. We’re been able to successfully scale the userbase and run ads across multiple channels and grow the business.
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