Google Ads Management & Pay-Per-Click Advertising
By Falcon Digital Marketing
Client
National Legal Research Group
Project Description
The National Legal Research Group, needed to improve online lead generation efforts through pay-per-click advertising. Their goal was to increase leads generated by PPC advertising, reduce their cost per lead, increase conversion rates, and reduce the number of inquiries they receive from non-attorneys.Our Strategy:Overhaul Keyword TargetingA/B Test More Specific Ad CopyRemove Keywords Wasting BudgetImplement Advanced Bidding StrategiesDevelop Conversion Rate Optimization StrategiesImplement Remarketing CampaignsResults:Shortly after our implementation, we were able to increase online leads by 308%, reduce cost per lead by 39%, and increase conversion rates by 175%
The National Legal Research Group, needed to improve online lead generation efforts through pay-per-click advertising. Their goal was to increase leads generated by PPC advertising, reduce their cost per lead, increase conversion rates, and reduce the number of inquiries they receive from non-attorneys.Our Strategy:Overhaul Keyword TargetingA/B Test More Specific Ad CopyRemove Keywords Wasting BudgetImplement Advanced Bidding StrategiesDevelop Conversion Rate Optimization StrategiesImplement Remarketing CampaignsResults:Shortly after our implementation, we were able to increase online leads by 308%, reduce cost per lead by 39%, and increase conversion rates by 175%
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