EFL, the European Leasing Fund (Credit Agricole Group), is an established brand helping businesses around Poland fulfill their leasing needs. EFL began operations in 1991 as one of the first leasing companies in Poland. The company is a provider of comprehensive financial solutions: leasing, loan, long-term rental, factoring and additional productsAssisting EFL with its content marketing goals meant taking a user-oriented approach. We addressed the needs and questions of our client’s target audience with SEO-optimised content for their corporate blog. We opted for topics related to business, finance, and leasing solutions.Thanks to such in-depth research and supplementing the text with data visualizations in the form of infographics, we increase our publication reach and develop our client’s brand awareness. We can make the text published in the media of big recognizability. The content is interesting not only for our client’s audience. Through media relations, we manage to encourage journalists or institutions to work on texts and publications based on our materials.The results speak for themselves — not only the number of keywords in the tops has increased. Also, the traffic on the blog, and thus the share of organic traffic for the entire domain, has increased. All these activities (apart from a significant improvement in the search results, exceeding the brand’s largest competitors) significantly strengthen the client’s brand in a difficult niche, which is the leasing and finance market.

Nutridome is a Polish e-commerce shop operating in the organic cosmetics niche. The products available there are mainly cosmetic accessories and cosmetics formulated with naturally derived ingredients.The goals set by our client were quite ambitious – increase in SEO keyword visibility by 300%, increase in organic traffic by 150%, increase in the number of transactions and revenue from organic traffic. Thanks to an appropriately structured strategy, creativity, consistency and results orientation, we exceeded our initial goals, achieving excellent results. By our company blog activities and digital PR campaigns we created not only did we increase traffic to the blog and organic traffic to the entire domain, but revenues increased as well. Thanks to the actions taken, the brand has strengthened its image among the audience as an expert in the field of beauty.