Eberly & Collard Public Relations created tradeshow marketing in new forms of key event branding, communications and messaging to position the event as the premier, must-attend tradeshow and conference across more than a dozen industry segments and business sectors.Conceptualization of year-round press release and news campaigns to publicize the tradeshow and conference, the event’s international owner-associations, the event’s CEU-based educational sessions, the show’s demonstrations and how-to business sessions, show sponsors, speakers, panelists, influencers, ambassadors, the locations each year, and all aspects to drive media coverage, attendance and engagement from more than 25 types of business professionals and industry sectors.Development, management and administration of intersecting and converging Press Conferences and VIP Press Tours for Tile of Spain, Ceramics of Italy and Tile Council of North America, including vetting and inviting global editors, reporters, journalists, bloggers, etc.Development, daily management and ever-increasing growth of event’s annual social media channels, involving paid, unpaid/organic content calendars, posting execution, oversight of all engagement and interactions on event’s social channels on behalf of the event’s owner-associations, strategic copy/captions, creative graphics/imagery/videos/GIFs, etc.Managing video planning, production, editing, and marketing campaigns to produce and utilize new annual video content to promote the tradeshow, conference, the event’s international owner sponsors, the benefits of tile, and the Why Tile industry organization through a creative Top Tile Trends strategy and angle that showcased and discussed tile trends from around the world; this evoked increased Coverings attendance registration only days after the video was streamed and marketed by the ECPR team.

Ikea, the global Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and home services, utilized our services in conjunction with retail location grand openings and several designer showhouses with which our firm has relationships throughout North America.The kitchen products and services division of the worldwide retail leader was in need of strong engagements with both design trade professionals and consumers, spanning marketplaces from the Northwest and Midwest to the Southeast and Mid-Atlantic. Known for our specialization in business-to-business and business-to-consumer branding from coast to coast, our firm was an obvious choice to help.Annually, Eberly & Collard Public Relations (ECPR) works with designer showhouses and other key design expos to form public relations alliances and paid sponsorships. This provides a unique type of exposure for our clients who manufacture or sell kitchen and bath products, or a multitude of other related home products and accessories.Some of these have included Architectural Digest Design House, Kitchen & Bath Industry Show, Coastal Living Design House, Pasadena Showhouse for the Arts, Minneapolis ASID Showcase Home, Southern Living Idea House, The Modernism Showhouse, LA Home Showhouse, Chicago Luxe Interiors Home Tours, and so many more.From the time ECPR connected with the Ikea Kitchens team, we collaborated on a strategy to bring brand awareness to the full range of design options the company and its kitchen and bath services offer.