Digital Marketing - SEO & PPC for a Boutique Hotel
By e intelligence
Client
Channers on Norfolk
Project Description
Aim:Channers On Norfolk is a beautiful boutique accommodation property on Norfolk Island. It is set amongst 2 acres of lush tropical gardens and offers stunning sea views right in the heart of town. Their lush and sub-tropical gardens give each apartment a sense of privacy that helps guests enjoy their holidays in the Norfolk Island with a great comfort. At Channers On Norfolk, guests experience gorgeous, private and relaxing accommodation. Their mission is - To ensure guests have a pleasant and relaxing stay at Norfolk Island They were looking for digital marketing solutions to develop their brand awareness, increase organic traffic, improve keyword rankings, and increase leads / bookings for their business. They were finding it difficult to identify Digital Marketing channels as well as - How To Use Advanced SEO Techniques, What Strategy To Use, and How To Increase Conversions / Revenue for their business. Solution: We conducted in-depth Keyword Research and identified 25 keywords (with Navigational search intent) they should focus on to increase their organic traffic, followed by bookings. Using their target keywords, we optimized the website, resolving major underlying issues. Launched a customized SEO campaign with 25 targeted keywords. Identified and fixed broken links that were generating organic traffic to their website. We performed extensive outreaching activities and obtained backlinks with high Domain & Page Authority scores which helped us generate referral traffic. Results: Improved organic conversions / bookings by over 1,110% (increased conversions from 6 to 73) per month Organic traffic improved from 482 to 2,197 (that’s over 350%) per month Out of 25 target keywords, 22 keywords started ranking on the first page of Google Fixed broken links and regained 1,327 quality backlinks, leading to a significant improvement in their Domain & Page Authority.
Aim:Channers On Norfolk is a beautiful boutique accommodation property on Norfolk Island. It is set amongst 2 acres of lush tropical gardens and offers stunning sea views right in the heart of town. Their lush and sub-tropical gardens give each apartment a sense of privacy that helps guests enjoy their holidays in the Norfolk Island with a great comfort. At Channers On Norfolk, guests experience gorgeous, private and relaxing accommodation. Their mission is - To ensure guests have a pleasant and relaxing stay at Norfolk Island They were looking for digital marketing solutions to develop their brand awareness, increase organic traffic, improve keyword rankings, and increase leads / bookings for their business. They were finding it difficult to identify Digital Marketing channels as well as - How To Use Advanced SEO Techniques, What Strategy To Use, and How To Increase Conversions / Revenue for their business. Solution: We conducted in-depth Keyword Research and identified 25 keywords (with Navigational search intent) they should focus on to increase their organic traffic, followed by bookings. Using their target keywords, we optimized the website, resolving major underlying issues. Launched a customized SEO campaign with 25 targeted keywords. Identified and fixed broken links that were generating organic traffic to their website. We performed extensive outreaching activities and obtained backlinks with high Domain & Page Authority scores which helped us generate referral traffic. Results: Improved organic conversions / bookings by over 1,110% (increased conversions from 6 to 73) per month Organic traffic improved from 482 to 2,197 (that’s over 350%) per month Out of 25 target keywords, 22 keywords started ranking on the first page of Google Fixed broken links and regained 1,327 quality backlinks, leading to a significant improvement in their Domain & Page Authority.
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