STRATEGY  /  DESIGN  /  APP DEVELOPMENTSay “goodbye” to your inconvenient stack of business cards and let Airro create a digital Rolodex that you can access from your mobile device, anytime and anywhere. With the ability to organize and share professional contacts, Airro makes connecting simple.Devise Interactive helped Airro define the native functionality of their program and built out an optimized, easy-to-use, application for iOS. Devise worked closely with the Airro team to develop the software, while also updating the company’s brand and refining the mobile user experience.Devise transformed the concept of Airro’s previous web compiler into a mobile application. The shift in platforms made the app less cumbersome because it now utilizes the customer’s mobile device as a scanner and storage location.Using Optical Character Recognition (OCR) technology, Airro is able to detect the edge of the document and from there, extract and repurpose data such as first name, last name, address, phone number and email address. The business cards are listed as separate contacts or can be swiped through in a slideshow format.

STRATEGY  /  IDENTITY  /  DESIGN  /  WEBSITE  /  COLLATERAL  /  PHOTOGRAPHYApolloGen is a new genetic testing lab in need of an effective marketing strategy, including defining their identity, strengthening their brand and online presence, and creating collateral. Their business is complex because their patients must be referred by a medical professional. Apollo Gen needed to integrate clear messaging that their consumers could understand while maintaining a sense of strong and trusted professionalism within the medical field.Our client needed a new logo, new website, and all new collateral to help establish their marketing strategy. Their brand new marketing needed to educate their audience and introduce potential clients. With an audience almost entirely residing in the medical field, Apollo Gen needed a standout logo that had a strong professional presence to it. In tandem with the logo, their messaging also had to represent their reputable and trustworthy feel.We whittled down their content into a digestible, manageable format. Although the nature of their business is complex, we wanted to ensure that their website was user‐friendly and easy to understand. We helped define the lab’s identity by creating a logo, a look, and messaging that was integrated throughout all of the assets created.

STRATEGY  /  BRANDING IDENTITY  /  WEB  /   COLLATERAL  / PRINT  /  PHOTOGRAPHYBlack Reserve, a premium e-vape juice company, sought to forge its identity, inspired by a James Bond flick or the classic, masculine look of Jack Daniels. They partnered with us to help turn their vision for their company in the marketplace into a tangible identity. We ignited their new brand by cultivating their logo and identity and integrating it into an interactive website and various marketing collateral.Our goal was to give Black Reserve the look and feel of a premium, luxury brand by creating a timeless design with traditionally styled shapes and classic typography. Since the e-vape juice is a new industry, it was integral for our team to separate Black Reserve from their competitors in the market place. They produce a premium product created by one of the world’s best mixologist using only the highest quality ingredients.We had to build an identity that truly reflected their high-quality brand. Our work told the story of Black Reserve as we integrated their identity into a number of marketing materials, including labels, brochures, tradeshow booths, handouts, website, and more. Our team highlighted their marketing assets with a unique and fresh flavor to separate them as a stand out competitor.