Project overviewHotPlay offers modern marketing solutions that harmonize the interaction between businesses and their customers. The platform allows companies and individuals to create and track advertising campaigns. It tracks key indicators such as clicks, unique users, cost per thousand impressions, cost per interaction, total spend, and ads campaign status. HotPlay helps digital agencies simplify the process of creating and tracking metrics on the created advertising campaigns.Client BackgroundHotPlay creators are positioning themselves as a pioneer in creating seamlessly integrated advertising that can flawlessly coexist with the surrounding content. Their non-intrusive and interactive advertising content allows brands to instantly connect to 2.5 billion gamers worldwide, leading to greater brand awareness and wider market reach.ChallengeOur goal was to develop a platform where users would have the ability to add billing info to the system (add card) to start campaigns. Create a dashboard where users can manage all campaigns. There must be 2 roles in the system: user and admin. The administrator must have access to all campaigns and must approve them before launching. How we did itWe developed a handy platform using Node.js technologies. We conducted a requirements analysis, designed the system with scalability and security in mind, and paid special attention to the user experience. ResultAs a result, our client got a user-friendly platform where users can create an account, add billing information, and create and manage advertising campaigns. On the dashboard, users can manage all campaigns. Users can specify general data about the campaign, specify budget, upload images for campaign, and data about a target audience. More specifically, the platform has helped to build partnerships with game publishers and studios worldwide so they can increase monetization and retention rates while minimizing the overall cost of user engagement.

Project overviewPCR is an Artificial Intelligence (AI) that checks for errors with 99.9% accuracy for clinical diagnosis. It automates one of the world’s most popular methods for infection testing, qPCR, where unanticipated errors of 20% (or more) have been reported. Users can monitor and manage errors in real-time with LJ plots.Client BackgroundThe company was founded in 2009 to address patient safety issues caused by known diagnostic testing problems. Our client initially focused on identifying infections because misdiagnoses can lead to the spread of disease and the development of antimicrobial-resistant strains. ChallengeWe were approached to redesign the overall PCR system. The main challenge was to create a user-friendly platform using UI/UX knowledge. The client has identified these goals to bridge the gap between technological innovation and global health needs. Our client needs to apply AI diagnostic methods that will make tests more automated, more accurate, and therefore safer. It is vital that the finished product is easy to use, has a straightforward interface for the new user, and displays the resulting data in graphs and tables.How we did itOur development team paid much attention to contrast and legibility, which the old design needed to have improved. This caused users to need to understand the data displayed, resulting in a poor user experience. Our design team developed a new version that is more efficient in collecting, storing, and displaying critical diagnostic data. We used UI/UX research methodology, JavaScript, and WordPress technologies to achieve the initial goal.ResultAs a result, our client got a well-designed platform that provides users with accurate data based on the entered diagnostic information and presents it nicely and conveniently. Moreover, the responsive design created by the designers is optimized for all devices, including mobile and tablet, allowing users to access the platform from anywhere, anytime.

Project overviewBurt is an analytics platform that was founded in 2009. The platform gives the opportunity for media owners to connect and analyze various data sources across multiple departments and revenue channels. ChallengeThe challenge for the company was to develop a website that allows customers to review marketing reports. These reports are generated out of data from different resources. And consequently, they help to make strategic decisions for future marketing campaigns. How we did itThe resulting solution was implemented with the use of Angular and Ruby. A dynamic web app was implemented with Angular, data was displayed dynamically with Highcharts.js. Ruby was used for data processing on the back-end.ResultNow users have the possibility to track the marketing data changes through dynamic reports to make the right strategic decisions.