By Celebrand
Client
Glisse
Glisse is all about one word: brilliance. Brilliance in design, brilliance in vision. These custom glass & mirror designers are good at what they do. They make gorgeous pieces that elevate living. And they know that buying luxury products needs to feel special, too. So, we designed a sleek, modern brand, with the feeling and language of brilliance. While building Glisse’s brand, we focused on the possibility that glass and mirror can offer. They can reshape a room, make a statement, or completely shift the way you feel about your home. And we wanted everybody who came in contact with the brand to be amazed at the possibility. Luxury brands can often feel harsh or cold. We avoided being off-putting and went for a more welcoming color palette. Glisse is a brand of enticement, of wishing life could be this good. Even if you know this brand is outside of your spending range, you can hope to attain it. You see a welcoming brand and believe in its possibility.
Glisse is all about one word: brilliance. Brilliance in design, brilliance in vision. These custom glass & mirror designers are good at what they do. They make gorgeous pieces that elevate living. And they know that buying luxury products needs to feel special, too. So, we designed a sleek, modern brand, with the feeling and language of brilliance. While building Glisse’s brand, we focused on the possibility that glass and mirror can offer. They can reshape a room, make a statement, or completely shift the way you feel about your home. And we wanted everybody who came in contact with the brand to be amazed at the possibility. Luxury brands can often feel harsh or cold. We avoided being off-putting and went for a more welcoming color palette. Glisse is a brand of enticement, of wishing life could be this good. Even if you know this brand is outside of your spending range, you can hope to attain it. You see a welcoming brand and believe in its possibility.
When the worst happens, you just want to solve your problem and get back to what you’re doing, and fast. For a company repairing refrigerators, freezers, laundry machines, food equipment, and more, we designed a brand of bold simplicity, so their customers could find them fast and have One Less Stress. Meet Panther, the commercial equipment repair company. Like a panther, this brand is designed for sleekness, speed, and memorability. Unlike a panther, this brand is structured to handle commercial equipment repair. At every touchpoint, Panther is available with clear answers, easy scheduling, and the drive to get things done. And they’re good at what they do. Panther’s story is One Less Stress. It’s about understanding what the clients want out of their repairs, what they want to avoid, and how many horror stories they’ve heard or experienced with equipment repair. Panther doesn’t fight with everybody else over being fast, reliable, and skilled — those should already be assumed. Panther stands out with a simple promise and a promise of simplicity.
What do you really want from your insurance? You want it to cover you (really cover you) and you want to forget you even have it. So, we built a brand that’s Proudly Forgettable. JNL Insurance pride themselves on being there when you need them and being easy to forget when you don’t. Safety may not sound like a very exciting thing to talk about, but with JNL, we’ve had the opportunity to have some fun. In their emails, on their van, and on their coffee cups, JNL likes to put a smile on people’s faces. And if they’re promoting safety with a smile, that’s just the right touch. There’s always a new way to look at things — even the stuff that seems boring. One thing we love about JNL is that their messaging goals are so in-line with Celebrand’s: simplify. Everything has a purpose, everything needs to make sense exactly where it is. Don’t complicate things just for complication’s sake. In branding, you want to have clarity of information and you want all creative work to be in service of the brand. And we get to do that for JNL.