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ASICS - Novablast app

By Borne Digital

Client

Project Description

In partnership with Asics and to tie in with the launch of their new Novablast range we designed and developed an app that creates music powered by the users running speed and elevation. Using stats like your pace, cadence and intensity, the Run Mixer app automatically generates a unique algorithm, and creates a one-of-a-kind soundtrack to your run — in collaboration with renowned DJ & producer Elkka.

In partnership with Asics and to tie in with the launch of their new Novablast range we designed and developed an app that creates music powered by the users running speed and elevation. Using stats like your pace, cadence and intensity, the Run Mixer app automatically generates a unique algorithm, and creates a one-of-a-kind soundtrack to your run — in collaboration with renowned DJ & producer Elkka.

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