Cardiometabolic Health Congress (CMHC) Event
By Black Camel Agency
Client
Tarsus Events
Services
Project Description
We like to sprinkle our work with generous handfuls of charm and impact. For Tarsus, we crafted a dynamic video ad for CMHC 2023, titled ‘Rewriting the Narrative’. Picture this: A graduation scene, a future doctor about to thank her mentors – classic, right? But here’s the twist – her hero isn’t who you’d expect. It’s the doctor who saved her dad’s life, thanks to skills honed at CMHC. An empty chair, a heartwarming surprise, a doctor in uniform beside her beaming dad. The smiles exchanged could light up a room. The kicker? The heartfelt “It’s because of you that my dad is here today.” We didn’t just promote CMHC; we celebrated the heroes it creates.
We like to sprinkle our work with generous handfuls of charm and impact. For Tarsus, we crafted a dynamic video ad for CMHC 2023, titled ‘Rewriting the Narrative’. Picture this: A graduation scene, a future doctor about to thank her mentors – classic, right? But here’s the twist – her hero isn’t who you’d expect. It’s the doctor who saved her dad’s life, thanks to skills honed at CMHC. An empty chair, a heartwarming surprise, a doctor in uniform beside her beaming dad. The smiles exchanged could light up a room. The kicker? The heartfelt “It’s because of you that my dad is here today.” We didn’t just promote CMHC; we celebrated the heroes it creates.
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