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Project with Motorola

By BayCreative

Client

Motorola

Services

Project Description

https://www.baycreative.com/our-stories/motorola-stories/What does customer care look like for Motorola and how do we start the conversation within Motorola and develop that brand? That’s what the Motorola Customer Service group wanted to know. So we produced an idea, a visualization, and a presentation comp. We combined the ever-popular “moto” phrase with caring and support. But we needed a persona. Who cares? And who is wise and able? A guru, a Moto Guru.

https://www.baycreative.com/our-stories/motorola-stories/What does customer care look like for Motorola and how do we start the conversation within Motorola and develop that brand? That’s what the Motorola Customer Service group wanted to know. So we produced an idea, a visualization, and a presentation comp. We combined the ever-popular “moto” phrase with caring and support. But we needed a persona. Who cares? And who is wise and able? A guru, a Moto Guru.

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