Beach Cities Accounting
By Banker Creative
Client
Beach Cities Accounting
Project Description
Beach Cities accounting had a very practical, down-to-earth website that was functional, but not as effective as they wanted it to be. It was very word-heavy and not visually engaging. More importantly, it didn’t walk people toward the end goal: scheduling a call.We had to write the messaging for their site with a very specific audience in mind. Lawyers have unique hang-ups when it comes to hiring an accountant. We wrote the site to illustrate that Beach Cities intimately understands the complexity of accounting in terms of compliance, bookkeeping, payroll, and reporting. We created a simple, repetitive Call-to-Action that would clearly guide site visitors to the end goal: Scheduling a Call where they could start receiving services.
Beach Cities accounting had a very practical, down-to-earth website that was functional, but not as effective as they wanted it to be. It was very word-heavy and not visually engaging. More importantly, it didn’t walk people toward the end goal: scheduling a call.We had to write the messaging for their site with a very specific audience in mind. Lawyers have unique hang-ups when it comes to hiring an accountant. We wrote the site to illustrate that Beach Cities intimately understands the complexity of accounting in terms of compliance, bookkeeping, payroll, and reporting. We created a simple, repetitive Call-to-Action that would clearly guide site visitors to the end goal: Scheduling a Call where they could start receiving services.
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